label
tools
Linked to 9 items
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from: Clusterduck (chapter)
(00:15:55) - toolsDiscussing together about what was going on, especially for the three years after we started, was the main thing that we were doing. And we are realising it just now. We were starting to do things, such as curating the Rome Biennale and so we were publishing something. We were doing an exhibition at PANKE and creating a digital gallery that somehow told us about our topics. But what we were really doing, and I’m seeing it just now, was trying to understand what was going on. And this is something very interesting about how we started. We had the impression that all that we were going to post online was to nourish a future neural network that we were calling AAN, DRAN, whatever. And so, we had this feeling that even posting on Facebook or Instagram or whatever platform we were using had a responsibility attached to it.
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from: Clusterduck (chapter)
Noel (00:19:03) - One of the main tools we have been using over the past years is toolsTelegram and Telegram chats, for example. That’s a tool that we have been using a lot for sure. And then all the usual tools, also many tools that we use in our corporate jobs, we try to bring them back into our creative practice if it seems meaningful to do so. One thing that we started noticing very early on when we started to work together as a collective and we were attending, for example, events like Transmediale here in Berlin, was this difference between the older generation of net artists and activists that also Aria was referencing and what our generation was doing at the time. The older, activist generation didn’t trust what we were doing.
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from: Clusterduck (chapter)
(00:27:00) - For example, we didn’t talk about one of our main works, which is the one that Noel has behind him. Our research brings us to build huge walls of memes, called the toolsdetective walls, which is a spin-off of another project of ours called referencesMeme Manifesto, and this says a lot about the tools that we use and also about publishing. We published the internet on a 20-meter wall, and we did that by using the tools that we are using already, for example, Noel mentioned Telegram, we use it to gather memes. Some of us, especially Francesca, have a passion for toolsarchiving and so we were toolsscraping Reddit and 4chan and a lot of different social media. In the end, we were publishing something, even in a very weird way, and the work was transmedia because we had many media in which we wanted to post it.
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from: Clusterduck (chapter)
(00:27:00) - For example, we didn’t talk about one of our main works, which is the one that Noel has behind him. Our research brings us to build huge walls of memes, called the toolsdetective walls, which is a spin-off of another project of ours called referencesMeme Manifesto, and this says a lot about the tools that we use and also about publishing. We published the internet on a 20-meter wall, and we did that by using the tools that we are using already, for example, Noel mentioned Telegram, we use it to gather memes. Some of us, especially Francesca, have a passion for toolsarchiving and so we were toolsscraping Reddit and 4chan and a lot of different social media. In the end, we were publishing something, even in a very weird way, and the work was transmedia because we had many media in which we wanted to post it.
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from: Clusterduck (chapter)
(00:27:00) - For example, we didn’t talk about one of our main works, which is the one that Noel has behind him. Our research brings us to build huge walls of memes, called the toolsdetective walls, which is a spin-off of another project of ours called referencesMeme Manifesto, and this says a lot about the tools that we use and also about publishing. We published the internet on a 20-meter wall, and we did that by using the tools that we are using already, for example, Noel mentioned Telegram, we use it to gather memes. Some of us, especially Francesca, have a passion for toolsarchiving and so we were toolsscraping Reddit and 4chan and a lot of different social media. In the end, we were publishing something, even in a very weird way, and the work was transmedia because we had many media in which we wanted to post it.
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from: Clusterduck (chapter)
(00:28:39) - We published the little book with Aksioma, as a catalogue to explain the work, and there is a website supporting it. This is somehow something that we learned, as Aria was saying, from our daily jobs, the corporate jobs, because usually, web campaigns must have a landing page. These are the basic “rules” of marketing. But later on, as marketing was evolving, we also understood that the transmedia landscape was changing. The Meme Manifesto work can be an example of an experiment we wanted to make in publishing, but while doing Meme Manifesto we were in COVID lockdown. toolsWe had many workshops where we were trying to talk with people about what was going on in their personal and very alone lives on the web. We understood that even talking about that was useful for people, talking out loud about what is happening online to you and just you is something very useful. We started this process which was a therapeutical healing process. And we need that because, you know, the internet is very addicting. And work is also very addicting. And we were addicted to it.
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from: Clusterduck (chapter)
Aria (00:51:32) - If I can add just a little something to what Silvia was saying… which I completely agree with. I would say that another part of our reflection towards both blockchain and AI, the two major technological themes in the last years is the environmental impact of mining and the database production that involves both of these technologies. We always try to be as careful as possible regarding this theme because we all do feel a deep attachment to it. In 2019/2020, we developed a branch of Meme Propaganda, that involves memes, the climate crisis and the protests of Fridays for Future, the use of memes during the protests. toolsWe tend to have an approach that is as practical as possible to this kind of technologies. We're glad to use them for what they represent and how they can help to build online communities and share the visibility and the rewards that come from collaborative practices, but we also try not to idolize technologies and see them in the wholeness of the picture, considering their environmental impact. I don’t know if Noel wants to add something.
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from: Clusterduck (chapter)
Silvia (00:55:12) - But toolswe are also trying to use these tools as we are using social media: we are not just critical, but we understand the grassroot dream. We are using tools, because we also want to try them, we are very weak, unfortunately. So we are also trying to find other solutions.
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from: Clusterduck (chapter)
(01:04:23) - toolsWe try to go for more recent technologies rather than books, to evaluate which are the benefits and which are the possibilities of each medium we cross. For sure, books do have the possibility of reaching a very broad audience and a more unlimited target, in comparison with our web projects. For example, people who don’t understand how web projects can work can benefit from the existence of a book like “The Detective Wall Guide” to understand Meme Manifesto as a project.