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print on demand

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• from: Geoff Cox (chapter)

  Ilan (00:44:43) print on demandJust to add something here, print-on-demand is one option, but what happens, when we do the printings, is that we do offset, we only change the cover, and then send the books to different countries with a marginal cost again. I mean, it's logistics, and shipping. So, offset is a technology that scales, right? So the more you print, the less it costs. So, the more partners you can find, the better the product can survive in their local markets.