report
Kenneth Goldsmith
0. Intro
dropping out is exactly the position to understand what makes digital publishing interesting or limited. You get more knowledge and intelligence from negative reactions.
Expub is a consortium between Nero Editions (Rome), Institute for Networked Cultures (Amsterdam), Aksioma (Ljubljana), and Echo Chamber (Brussels) for a biennial of experiments on new publishing formats. The idea is to bring to light knowledge and practices developed by members over the past years in publishing, which continues to expand beyond the classic terms of traditional linear publishing. The idea is to create a definition and operational model for Expanded Publishing.
[+chloe to take notes]
You are partecipating in an expert sprint -> an informal space to discuss freely about your practice and ideas. While our focus is on expanded publishing, we want to know about your field, We are recording this with plans of creating a hybrid report, and eventually a toolkit or publication, but mistakes silences and uncertainty are part fo the plan
a seires of 10 interviews with experts, artists, editors to understand the whys, hows, whos, and whats of expanded publishing. That is how the interviews will be structured, allowing 10 minute for each, with a moment of open discussion. The other interviewees are Clusterduck, Silvio Lorusso, Thomas Spies, Irene de Craen, Geoff Cox, Open Source Publishing,(Yancey Strickler, Kenny Goldsmith, Dušan Barok, Caroline Busta.
1. Why: Politics of Publishing (Mission/Theory/References/Ideals/Goals) - 10 mins
Why do you operate in the way you operate? Do you have a mission, ideal, goals that guide it?
What do you hope to achieve with your practice?
If you were putting together a syllabus on publishing practices, what would be some references, theories, materials?
ubu web 1996
“sometimes i’m speaking like it’s 1998” - not comfortable with developments of the digital world
“insta ate my utopia” / dropping out of radical publishing - desolution - dropping out
private and unique publishing - mostly analogue in their production - cannot be usurped and highjacked
making retreated space for himself
dropping out is exactly the position to understand what makes digital publishing interesting or limited. You get more knowledge and intelligence from negative reactions.
*> what went wrong? *
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a series of advancements - but oin pointing to the rise of trump - use of social media that was at first provocative
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a space of survaillance
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reference: survaillance capitalism, Shoshana Zuboff
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in the 90s it was a hopefull, utopian world and it came crashing down
recognize his ideas in a monster
2. How: Infrastructures of Publishing (Tools, workflows, operations, (revenue) models for Writing, Editing, Printing, Distributing, Promoting, etc ) - 10 mins
How is an editorial product born, developed, and published within your practice?
What are the main tools you are using and which ones would you like to use more in the future?
What is the life/evolution of your editorial objects?
What does your workflow look like?
*What is your revenue model for writing, editing, printing, distributing, promoting? *
How do you ensure or work towards a sustainable practice?
nobody leaves instagram
soc media ate everything Ppl stop using the web
crowding social media and devices
difference betwwrn and artist and a creator (creator have not a critical approach, it’s just monetization)
Creator of closed platform, creator of capital within certain rules set up by the platform
the term of the content creator - creating for a platform
hate the word “creator”
Creator vs artist
critique of creativity - creativity is concurrent
sucked all the air out of the room
taken energy away from experiemntal publishing
ilan: make negativity nice again, force with energizing potential, toxic positivity, how to make space for negativity and criticalness -> / what kind of
kenneth: there is a lot of productive negativity too - can be energising
gaza student protest, displaced anxiety on the 2nd coming of trump, we’re gonna need the angry protestsrs
- provilidge of being offline - who can ‘afford’ to not exist online or have emails? - “there is no culture here”
stop publishing
what does it matter to do another 38th book?
“maybe i should kill my email”
mute on my language, working on paper, nothing happening
ubu web is done
30 years of coding
3. Who: Community of Publishing (Network, Collaborations, Readers, (sustainable) engagement) - 10 mins
How have you created your community of readers and collaborators?
Who is your audience? How do you engage them?
In what ways do you see the role of the editor as a creator of community?
How does one capitalize on community? How do you turn social capital into capital? Is it exploitative to do so? Is community a viable business model?
do you see your peers enganging in practices of retreat, refusal?
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everything feeling like 1930s again
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people who are proposing radical ideas are deplatformised
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art and utility: social realism banishing modernists in the 30s/20s
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finding his community “without a voice” > swepped up in a wave of populism
retreat as protection / on social media you can never win
silence
there is violence, people are afraid to speak
avant guarde is marginal to begin with
https://flugschriften.com/wp-content/uploads/2020/07/flugschriften-6-bogna-konior-the-dark-forest-theory-of-the-internet-v.2.pdf
woodshedding –> dropping out to come out with some other thing, productive
everyone has to b pulic all the time, nyc are public people
why do we have to so public? > being public // publishing
even beards are co-opted
Q: what is the role of small publishers and independent/autonomous practice in this landscape?
4. Open Discussion - 15 mins
Lorenzo: irene’s do not publish, muting yourself as a tactic of radical publishing. is this temporary?
it doesn’t matter if i publish, i’ve publlished so much. younger people “have” to publish, for tenure, status, self worth, the feeling of publishing – a trace, a sense of permanence, especially in the flow of digital publishing, putting a rock in the stream, make sense of the chaos, benjamin dialcetical constellation
john cage: reputation after you die - will be hard to get rid of me, long shelf life, legacy
publishing as acts of desperation
relevancy
as an artist i have a healthy ego
imperative of publishing - also a beautiful narrative of a trail of cultural production
p publishing a sputting a rock in the middle of a stream, freezing chaos
“there’s so much of me out there”
ilan: we don’t care if people read, readership<thinkership, book is just a signal to a community of thinkers
books are an excuse to make friends :3
explosion of printed publishing when digital publishing grew, got more beautiful and more expensive, every mag looks like FUORI!!! >> when you see that object you are wowed
politics and artistic avant garde - are artists making the tools which politicians use to “dominate the world”?
also in casa pound - neo fascist movement in italy -
(I publish therefore I am)
lorenzo: are we not able to read anymore? maybe time to talk about reading?
changes in readership and changes in distribution
kenneth: references “wasting time on the internet” - we are reading and writing more than we ever had
images and texts always linked, almost no pure image (vs. poor image)
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language as a vehicle
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referencing when tv was going to take over print culture
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we became an image world
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but computing is all linguistic
ilan: “snowfall of text” - text made by systems to be red by systems, do you want to be involved?
“i see so little good stuff”, ai is bad
make it do something perverse, something strange,
only works if it actually makes things that look like poetry, did not have the taste, the perversion
artiosts have been good at breaking things rather then make something stable
W. H. Auden: “poetry makes nothing happen” beauty is its lack of utility, so you betray it when you want to
!!make a space where nothing happens!!
midjourney could not make a pencil- surrealism of the broken is already tired!! – it couldn’t be so stupid to make something normal, but it can make something incredible
i’m interested in the banality – uncapable of what im interested in
- bad experiences with ai only reifies things
5. What: Future of Publishing (Defining and Speculating together on Expanded publishing) - 10 mins
What are the more urgent aspects that need to be addressed in the future of publishing?
What is one aspect that already exists that needs to change and one thing that still doesn’t exist that needs to be developed?
How do you imagine publishing expanding in the next few years (audience, medium, tools, models)? In which directions do you see it progressing and in which do you see it regressing?
What is at the horizon of the publishing industry?
If you could have a say in how the publishing industry will expand and evolve in the future, what would you want to see more and what would you want to abandon?
- books arent going away but instagram posts are all going away
publishing will continue
books are not going away, but ig posts will all go away
- so its important to keep going
no books at the airport contains a glitch – everybody pretends there is no glitch
“it looks like you are writing a letter”, matthew fueller
https://www.nettime.org/Lists-Archives/nettime-l-0009/msg00040.html
do we need ubu when we have youtube? youtube is all ads now
reacting to tech changes, thinking was i wrong? and then culture moves forward and then i realize i was right
the vision of NERO, follow it, it’s right, it’s good, always has been
impulses are right - intuitions
“they”
tommaso: sadness with the end of ubuweb - question of why? - sustainability of things ? federating ? internet as sharing - have you thought about this - fediverse and federated networks? can this be the future? - have a feel that ubuweb connect a lot of this - valuable for people who support these networks
- ubu in a cave
2tb at most, marcell mars working on making it functional on a hard drive
- people becoming a server
doesn’t need to grow , maybe there is no need for growth